@inproceedings{gao2025generative,
  title={Generative Auto-Bidding with Value-Guided Explorations},
  author={Gao, Jingtong and Li, Yewen and Mao, Shuai and Jiang, Peng and Jiang, Nan and Wang, Yejing and Cai, Qingpeng and Pan, Fei and Jiang, Peng and Gai, Kun and others},
  booktitle={Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval},
  pages={244--254},
  year={2025}
}